Communication is a significant part of our lives. And when it comes to engineering businesses, it becomes even more important. Because the work your company does need to be presented. Business students, managers, or media communication students are taught communication skills in several courses. But engineers, not so much.
Engineers do a lot of amazing things but what they usually ignore is the need for effective communication and presentation of that fantastic work. An engineer often finds it easy to develop software or create a machine because that’s their field expertise. But find it equally difficult to explain their work to people from different fields of study.
Why your engineers must be presentation ready?
As an engineer, it must be frustrating to think about learning effective communication while not being a marketing major. But as a business owner, you must make them realize the importance of having good presentation skills. Effective presentation adds value to their work as an engineer. Before convincing the engineering team members, you must satisfy yourself first. Following are the reasons:
1. To ensure all members are on the same page
Every project has technical as well as non-technical aspects to it. Hence members from all teams in a particular company are working with each other for the outcome. Thus to have all members of a project team on the same page, an engineer- being the man behind the show- must have communication skills. Hence, the rest of the project team members from the administration, to graphic designers know how to align other parts of the project with the technical work.
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2. To enable integrated marketing communications
Businesses must focus on effective communication with their potential customers. Marketing must be relevant and consistent. It is essential to keep communication with clients cohesive and work in directions which are customer-focused. For enabling this, your engineering company needs to opt for communication training.
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3. To make the man behind the show accessible to clients
It is a common practice that there’s a marketing team who presents the work to the client. But when an engineer is available to the client, it enables an active one-to-one feedback system. When engineers listen to the client directly, they can tailor the work accordingly, and hence customer experience can be improved multi-fold.
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4. To enable open workplace communication among teams
An engineer’s work needs to be understood because it’s technical work- Greek to all other departments in a company. When engineers present their work themselves and do it effectively, colleagues from other departments get to know them and their work better.
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5. To ease up an exchange of ideas at the workplace
Technology cannot move ahead without innovative ideas. Hence, engineers in any company should give presentations on ideas before starting with the technical work. In this way, the work, as well as its application, will be summarized to team members from all departments.
Want your engineers to be competent presenters?
Although engineering is seen as a technical field and rightly so, training regarding presentation skills is as vital to succeed in the engineering field like any other field. For UAE based companies, presentation skills training in Dubai can be of great help because of their experience in the training industry for employees of various companies. Hence it is not wrong to say that effective communication holds an essential place in running your business successfully.
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